Bringing Google's Brand Evolution to Life
Designing the interaction flow and animation for the interactive logo history experience launched alongside Google's new visual identity.
Company: Google
Role: UX Motion Designer
Launch: 2015
Expertise: Interaction Design • Motion Design • In-Product Branding
Context
In 2015, Google introduced a visual identity designed to work across products, platforms, and screen sizes. As part of the global launch, Google Search created a destination where people could explore the history of the logo.
I led the interactive logo history experience from start to finish, defining the flow and motion and delivering production assets to engineering.
Challenge
The experience needed to turn decades of logo history into a playful interactive story while meeting the performance constraints of distribution through Google Search.
Interactive Evolution
I designed a continuous journey through Google's logo history, using transitions to connect eras and build toward the new identity.
Engineering for Performance
Working with engineering, I adapted the animation to a sprite-based rendering approach optimized for Search.
I delivered the complete sequence as a single sprite sheet, with JavaScript advancing the frames to preserve timing and character across a broad range of devices.
Impact
Launched from the Google homepage, the experience drew more than 59 million visits during launch week, turning the company's logo history into a widely viewed interactive brand story.