Lexus.com Redesign

Short film pitch exploration while at HUGE for the redesign of Lexus.com. The piece uses motion, interaction, and responsive design to translate Lexus’ craftsmanship, legacy, and attention to detail into a modern digital experience.

Brand Storytelling

Designed cinematic transitions for the opening sequences and immersive lifestyle moments that highlight the heritage and forward-thinking nature of the brand. Motion was used to create a refined and premium tone aligned with the precision and elegance associated with Lexus.

Navigation & Interaction

Used UX motion design across navigation components such as sticky navigation bars, scroll-away headers, and rollover reveals throughout the desktop experience. These interactions helped maintain continuity while making navigation feel more fluid, interactive, and responsive.

Shopping Experience

Explored a more intuitive and customizable vehicle browsing experience that reduced friction throughout the shopping journey. Motion and interaction patterns helped users preview configurations, compare options, and personalize vehicles in a more seamless and engaging way across desktop, tablet, and mobile surfaces.

Work Impact

Created a motion-driven vision for how Lexus.com could evolve into a more immersive, premium, and interactive digital experience. Combined cinematic storytelling, responsive interaction design, and scalable UX patterns into a cohesive pitch narrative for the future of the Lexus brand online.

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